By host on
4/1/2012 11:59 AM
Too many years ago in a college far, far, away, I had a friend w
ho pronounced video as “the coming thing.” That was a different era (anything pre-2000 is a very different era) but with one pronouncement this guy hit the nail on the head more than once, first with the music video explosion, and now with the universal application of video as a marketing communication medium.
Video marketing works better than most other electronic tools because it hits two senses simultaneously (sight and hearing) where most other media only titillate the eyes. There is a reason thousands more humans watch TV rather than read. So, it should not surprise you that visual entertainment is the most productive form of marketing engagement available today. Ask yourself: Would you rather click on a video or a white paper?